Aruba’s ‘Paradise on Tap’: A Toast to Sustainable Tourism and the World’s Finest Tap Water

Aruba is known for its year-round sunshine and gorgeous blue seas, a true paradise for vacationers from around the globe. But beyond its natural beauty, Aruba harbors a lesser-known treasure: its exceptionally pure and refreshing tap water.

In an exciting new initiative, the Aruba Tourism Authority (ATA) is collaborating with Certified Water Sommelier Martin Riese to introduce “Paradise on Tap,” a campaign encouraging travelers to experience and appreciate the island’s unique tap water.

Rated “One of the Best” in the World

Aruba’s tap water isn’t just safe to drink; it’s a delightful experience. Sourced directly from the Caribbean Sea, it undergoes a comprehensive treatment process, emerging as what Water Sommelier Martin Riese describes as “one of the best” he’s tasted in the world. This water, aptly named Paradise on Tap, is a testament to the island’s commitment to environmental sustainability and high-quality standards.

Aruba’s efforts go beyond promoting its tap water; they’re about preserving the island’s natural beauty for future generations. This is where the Aruba Promise comes in – a pledge to be an eco-conscious visitor. A key part of this promise is encouraging the use of reusable water bottles, reducing plastic waste and environmental impact.

How to Experience Paradise on Tap

To truly immerse visitors in this unique water experience, ATA has crafted bespoke travel packages in partnership with eco-conscious properties like Bucuti & Tara Beach Resort and Boardwalk Boutique Hotel. Guests are gifted a reusable water bottle to enjoy Paradise on Tap throughout their stay, symbolizing luxury and eco-friendliness.

Bucuti & Tara Beach Resort offers a wellness retreat where guests can harmonize body and mind with Yoga by the Sea, Sound Healing sessions, and spa treatments. The highlight is a private snorkel sail, an opportunity to witness the marine beauty that feeds into Aruba’s pristine tap water. This package is available now through August 2024.

Boardwalk Boutique Hotel, on the other hand, takes a water-themed approach to relaxation. Guests can indulge in ocean-wave massages, floating meditation sessions, and a sea-inspired lunch, celebrating the essence of H2O in a luxurious setting.

A Toast to the Future

“Aruba prides itself as a destination where travelers can unwind and relax in a culture that is exceptionally generous,” says Ronella Croes, CEO of the Aruba Tourism Authority. Through the Paradise on Tap initiative, ATA aims to raise awareness about being ecologically and socially responsible.

This move aligns with the global shift towards sustainable tourism, showcasing how environmental stewardship can coexist with luxury and relaxation.

Purity, Sustainability, and Conscious Enjoyment

For those intrigued by this unique blend of natural luxury and sustainability, Aruba’s Paradise on Tap offers an unforgettable experience. It’s a chance to savor the purity of nature in every sip and to contribute to preserving this paradise. To learn more about this initiative and the Aruba Promise, visit and join the conversation using the #ParadiseOnTap hashtag.

In embracing Aruba’s Paradise on Tap, travelers not only indulge in the island’s natural splendor but also join a movement of mindful tourism, where every drop of water tells a story of purity, sustainability, and conscious enjoyment.


Alexandrea Sumuel is a travel writer and founder of the Wander With Alex travel blog, where she provides vacationers with trip ideas, travel guides, and news. She travels to experience, eat, explore, and escape! Alex’s mission is to help you find the perfect vacation destination.